Studies show an indirect but powerful relationship between social media and SEO. Here’s what medical marketers need to know about boosting their search rankings.

Savvy medical marketers are well-versed in the benefits of SEO, or search engine optimization. Search engines scan websites to see what they’re about, pick up certain phrases and keywords, and rank websites according to relevance. The highest-ranking pages appear first on search engine results pages (SERPs), and therefore receive more traffic.

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