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For many business owners new to the world of digital marketing, there is often a common misconception that SEO and social media are separate entities, each operating in their own world with distinct goals. SEO and organic social media marketing work together to create value and provide relevance for your audience. Any good digital marketing…

Studies show an indirect but powerful relationship between social media and SEO. Here’s what medical marketers need to know about boosting their search rankings. Savvy medical marketers are well-versed in the benefits of SEO, or search engine optimization. Search engines scan websites to see what they’re about, pick up certain phrases and keywords, and rank websites…

Even though social media signals don’t have a direct impact on search rankings, they affect your search engine optimization efforts in primarily four ways: Increased online visibility and traffic to your website. Increased authority and brand recognition. Broader content distribution and longer content lifespan